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Privacy Policy

Last updated: August 2026 · Data controller: Robertyman Ribeiro · Contact: contato@essentiabusiness.com

1. Who We Are

Essentia Business (the "Site") is operated by Robertyman Ribeiro. This policy explains what personal data we collect, why we collect it, how it is used and the rights you have under the EU General Data Protection Regulation (GDPR) and US privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

2. Data We Collect

2.1 Information you provide

  • Comments: name, email address (and optionally website) you enter when posting a comment;
  • Newsletter: your email address (and optional name) when subscribing;
  • Contact & data-deletion forms: your name, email address and the message you send us.

2.2 Information collected automatically

  • Essential cookies: short-lived session and security cookies required for the Site to function;
  • Analytics & advertising cookies: only if you accept them via our cookie banner. These are set by third parties such as Google Analytics (GA4) and Google AdSense and measure traffic and personalize ads;
  • Server logs: IP address, browser type and pages visited, used for security and troubleshooting.

3. Purposes & Legal Bases

We process personal data for the following purposes and legal bases:

  • Delivering the service (comments, newsletter, contact) — legitimate interest / consent;
  • Analytics (understanding audience) — consent, given through the cookie banner;
  • Personalized advertising (AdSense, affiliate networks) — consent;
  • Legal obligations and security — legal obligation / legitimate interest.

You may withdraw consent at any time by clearing cookies in your browser (the banner will reappear) or by contacting us.

4. Cookies & Similar Technologies

Our cookie banner asks for your consent before non-essential cookies are used (Consent Mode v2). The main categories are:

  • Essential: required for the Site to work — cannot be disabled;
  • Analytics: Google Analytics (GA4) — page views, sessions, demographics in aggregate;
  • Advertising: Google AdSense and affiliate networks — used to show and measure ads.

You can Accept or Reject non-essential cookies at any time through the banner, or block cookies entirely in your browser settings.

5. Third-Party Processors

We share data only with processors needed to run the Site:

  • Google LLC — Analytics (GA4) and AdSense (may transfer data to the US under the EU-US Data Privacy Framework);
  • Amazon Associates and other affiliate programs — click tracking;
  • Hosting provider (Hostinger) — servers and logs.

6. Retention

Comments and newsletter subscriptions are kept until you ask us to remove them. Analytics data is retained in accordance with Google's retention settings (default 14 months or less). Server logs are kept for a maximum of 30 days unless required for security investigations.

7. Your Rights (GDPR)

If you are in the European Economic Area or the UK, you have the right to:

  • Access the personal data we hold about you;
  • Rectify inaccurate data;
  • Erase your data ("right to be forgotten") — see our Data Deletion page;
  • Restrict or object to processing, including for direct marketing;
  • Data portability — receive your data in a structured, machine-readable format;
  • Lodge a complaint with your local supervisory authority.

8. California Residents (CCPA / CPRA)

If you are a California resident, you have the right to know what personal data we collect, to request deletion, to opt out of the sale or sharing of personal data (we do not sell personal data), and to non-discrimination for exercising these rights. To exercise any of these rights, email contato@essentiabusiness.com or use our Data Deletion page.

9. Children

The Site is not directed to children under 16, and we do not knowingly collect personal data from children. If you believe a child has provided us personal data, contact us and we will delete it.

10. Security

We use HTTPS encryption, server hardening and minimal data collection practices. No method of transmission is 100% secure; we cannot guarantee absolute security.

11. Changes to This Policy

We may update this policy as laws or our practices evolve. The "Last updated" date above reflects the latest revision. Material changes will be announced on the Site.

12. Contact

Privacy questions, requests or complaints: contato@essentiabusiness.com — Robertyman Ribeiro, or via our Contact page.