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ROAS & Campaign Conversion Calculator
One screen for every number in your campaign report: return on ad spend, net ROI, and the efficiency metrics that tell you where to optimize.
Calculations run locally in your browser.
What a good ROAS looks like
ROAS is revenue divided by ad spend. It's a multiple (2.0x = $2 back per $1 spent), and anything above 1.0x is nominally profitable. The catch: ROAS ignores product costs. Pair it with net ROI and CPM/CPC/CTR to judge a campaign properly.
How it's calculated
- ROAS = Revenue ÷ Ad Spend
- Net ROI = (Revenue − Spend) ÷ Spend
- CPM = Spend ÷ Impressions × 1,000
- CPC = Spend ÷ Clicks
- CTR = Clicks ÷ Impressions