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SaaS Valuation Estimator

A benchmark-based estimate of what a SaaS company is worth, driven by the Rule of 40, net revenue retention and profitability.

Estimates only — not investment advice.

How the multiple is derived

The Rule of 40 says a healthy SaaS business has growth rate + profit margin equal to 40 or better. This tool maps that score (plus an NRR adjustment) onto benchmark revenue multiples seen in real B2B SaaS transactions — then applies them to your ARR for a low, base and high valuation.

Formula sketch

  • Rule of 40 Score = YoY Growth + EBITDA Margin
  • Multiple = 4 + (Score × 0.12), adjusted for NRR
  • Enterprise Value = ARR × Multiple
  • Range = Base Multiple × 0.7 to × 1.3